Current Ford Features & Benefits

New Ford Fiesta ‘Active City Stop’ safety tech captures and processes 15 images in the blink of an eye
Even the most attentive driver has to blink, and in that time Ford’s Active City Stop low-speed collision avoidance technology, due for introduction on the new Fiesta, will capture and process 15 images of the road ahead in its search for potential hazards.

Active City Stop uses a sophisticated light-detecting and ranging sensor to scan the road ahead 50 times every second – more than twice the speed of the movie industry standard frame rate – to help prevent collisions at speeds up to 10mph, and help reduce the severity of impacts at speeds below 20mph.

“Urban areas are breeding grounds for low-speed accidents caused by drivers failing to notice that the car in front has stopped,” said Florian Schweter, new Fiesta Active City Stop development engineer, Ford of Europe. “High traffic volumes, lots of potential distractions and slow-moving, stop-start traffic mean Active City Stop can provide a much-needed extra eye on the road.”

Each year more than half-a-million people are injured in car crashes in cities in the UK, France, Germany, Italy and Spain alone. Of these, approximately one-in-eight are hurt in rear-end shunts, the type that Active City Stop can reduce in severity or avoid altogether.

Active City Stop constantly monitors the gap to vehicles in front, calculates the risk of hitting a stationary or slow-moving object and pre-charges the new Fiesta’s brake system to deliver maximum braking response. If the driver does not respond, either by braking or evasive steering, the system simultaneously applies the brakes, reduces engine torque, and activates the rear hazard lights.

First launched on new Ford Focus and ordered by nearly 5,000 UK customers to date, Active City Stop is already available on Ford C-MAX, Grand C-MAX and the new Ford B-MAX. It received a Euro NCAP Advanced reward on Focus in 2011.

“Active City Stop is designed to offer additional security for Ford drivers and fellow road users,” said Schweter. “Automatic application of the brakes is a last-ditch response and the system is carefully designed to minimise the potential for inappropriate application. We hope our customers will never need this feature but we believe it gives city drivers in particular peace of mind to know it is there.”

Active City Stop is offered as part of an optional Driver Assistance Pack on Fiesta. This pack also includes rear parking sensors and powerfold mirrors and is priced from £250.
 
 
Ford President and CEO Alan Mulally has launched production of Ford’s smallest petrol engine – a 1.0-litre, turbocharged, direct injection EcoBoost engine – developed by UK engineers. It will debut in Europe in early 2012 and ultimately be available worldwide.

The 1.0-litre, three-cylinder EcoBoost engine will be available in the all-new Ford Focus and will produce 125PS while delivering a combined fuel economy of 56.5mpg and ultra-low petrol CO2 emissions performance of 114g/km – a level unmatched by Focus competitors. A 100PS version of the same engine will deliver outright best-in-class petrol CO2 emissions of 109g/km. This engine will also feature in the Ford C-MAX and Grand C-MAX, plus the new Ford B-MAX which enters production in mid 2012.

"The new 1.0-litre EcoBoost and our entire family of EcoBoost engines – represent technology breakthroughs that deliver power, fuel efficiency and low CO2 emissions through turbocharging and direct injection,” Mulally said. “These engines are delivering the fuel-efficient vehicles customers want and value."

Ford has invested £110 million to develop a special high-tech line at the Cologne Engine Plant to build the engine. The plant’s 870 employees will build up to 350,000 units a year of the new engine.

European production capacity could increase to up to 700,000 units per year as production of the small EcoBoost engine at Cologne is joined by Ford’s new engine plant in Craiova, Romania, in early 2012. In the years ahead, Ford anticipates production to expand outside of Europe to deliver global capacity of up to 1.3 million 1.0-litre EcoBoost engines per year.

The new small EcoBoost petrol engine

This new EcoBoost engine delivers performance to rival a traditional 1.6-litre engine, with significantly improved fuel efficiency and lower CO2 emissions. The 1.0-litre EcoBoost cylinder block can fit onto a sheet of A4 paper but delivers up to 125PS and 170Nm peak torque (with 200Nm overboost), giving it the highest power density of any Ford production engine to date.

“The new 1.0-litre EcoBoost engine is a true collaboration from start to finish, with expertise from Ford specialists across Europe leveraged in designing both the engine and the cutting-edge facility in which it will be produced,” said Stephen Odell, chairman and CEO, Ford of Europe.

“This will be reflected in the class-leading European CO2 emissions of the new 1.0-litre EcoBoost Ford Focus when it debuts in early 2012; low emissions that will be achieved alongside the spirited and refined performance that customers expect from Ford.”

Graham Hoare, European executive powertrain director with engineers based at Dunton and Dagenham, added: "This is the third addition to our acclaimed EcoBoost engine family. Joining the 1.6-litre and 2.0-litre EcoBoost engines which span 150PS to above 200PS, this 1.0-litre EcoBoost signals a new era of downsized, super-frugal engines for the sub-130PS segment. During development our UK engineers focused onimproving thermal efficiency and reducing friction of the engine's internal moving parts, especially during warm-up."

Britain leads on European product development of engines and transmissions at Dunton Technical Centre, in Essex, with up to 2,000,000 engines including the 1.6 EcoBoost assembled annually at Bridgend and Dagenham.

High-tech EcoBoost production

The advanced EcoBoost production facility at Ford’s Cologne Engine Plant was designed by Ford’s Manufacturing Engineering team, Dunton, UK, using Ford's Virtual Manufacturing laboratory, to offer maximum flexibility and efficiency. Nearly 100 new machining units and a 580-metre purpose-built assembly line have been installed.

Fifty-five automated and 14 semi-automated processes are used, alongside 90 work stations for skilled employees, helping to ensure the highest standards of quality and consistency in production. The technology is capable of machining to an accuracy of 10 microns, 10 to 20 per cent the width of a human hair.

Ford has introduced new manufacturing techniques that reduce the volume of coolant required when machining aluminiumengine parts to just four or five millilitresper component from a previous requirement of up to twolitres, a reduction of more than 99 per cent that contributes to a reduced environmental footprint from manufacturing.

New “cold testing” technology allows completed engines to be tested without being started - reducing fuel usage and CO2 emissions from the process by 66 per cent – while 100 per cent of the remaining energy required to run the plant comes from renewable sources. Total electricity demands have been reduced by 66 per cent compared with production of Ford’s 4.0-litre V6 engine, which ends today at Cologne Engine Plant.
 
 
The convenient way to get into and start your car
With the Ford Key-Free System and FordPower Starter Button, getting into your car is now conveniently simple.

 
Ford Key-Free System
The Ford Key-Free System is a keyless entry system that lets you lock and unlock your car, without taking your key out of your pocket or bag. Sensors around the car detect the presence of the ‘passive key’ and activate the locking mechanism accordingly.
 
Once inside the car, starting the engine is just a matter of pushing the FordPower Starter Button.
Ford Power Starter Button
With the Ford Power starter Button, you no longer need to insert the key into the ignition to start the car. You simply push the Starter Button while holding the clutch down (or brake pedal on an automatic) and the engine fires into life.
 
Ford Key-Free System and FordPower Starter Button are available on:
 
Fiesta
Focus
Focus CC
Kuga
Mondeo
S-MAX
Galaxy
 
 

MyKey® helps teenagers drive responsibly.

The available innovative MyKey® system ensures that important safety features remain on, automatically muting the audio system volume whenever Belt-Minder® is activated. It also allows you to choose and place limits on speed (80 mph maximum) and audio system volume, and can even bring the low-fuel light on sooner.

Ford dealers now offer a sat nav unit fitted alongside the rear view mirror in an extended holder. Replacing the original rear view mirror, "MirrorNavi" means drivers can see the navigation at the same time as checking the rear view. It is compatible with Ford car and commercial vehicle ranges and can be fitted in an hour by a Ford dealer and is mounted without any visible wires or damage to the main instrument panel.

Insurance companies have confirmed that "MirrorNavi" is defined as a fitted navigation system for their purposes and another advantage is the absence of suction cup marks on the windscreen which might alert thieves.

The "MirrorNavi" itself has tinted and dimming mirror glass, battery charging connection and anti-theft security and it is available on all Ford cars and vans.

"MirrorNavi" is made by Garmin and Wollnikom and includes a 3.5-inch touchscreen colour display, an internal memory and card slot, 2D or 3D map display, destination memory, EcoRoute and maps and voice response for more than 70 countries and languages.

Available now, "MirrorNavi" costs £299 plus local dealer fitting charges.
 

Ford SYNC keeps you connected and entertained
Stay in touch every second you’re driving, with state-of-the-art Ford SYNC voice activated control and connectivity technology. It lets you make and take mobile phone calls, hands-free, using the simplest voice commands. It can even read out text messages you’ve been sent.

Likewise, you can control your music on your iPod or MP3 Player, just by using your voice. So, while Ford SYNC keeps you connected and entertained, you can keep your hands on the wheel and eyes on the road.